Black Friday or Cyber Monday- The Biggest Ever Online Shopping Day on Earth?? No, It's Not Then??

Do you feel the need to celebrate being single? Well, if you’re in China, there’s a day for doing

just that--it’s also a day that has made history for being the biggest e-commerce shopping day in

history. Celebrated on the 11th of November (11/11), Singles’ Day is thought to have come from

a group of male college students in China who felt the need to hold their singleness in a country

where the disparity between the number of men and women is now outward and alarming. There

are other plausible sources for the creation of Singles’ Day, but they all circulate around single

Chinese men. Ironically, their solution, and now tradition, to ease the pain of being single?

Shopping.

With potentials of sales that cut 50 percent or more from original prices, shoppers wait until

midnight of the 11th to purchase items that they leave in their shopping carts specifically for

purchase day of. On Singles' Day 2013 $164 million was spent on Tmall within the first six

minutes of shopping.

The eCommerce side of Singles’ Day started in 2008 with Chinese site Tmall which is owned by

Alibaba Group Holding Ltd. This initial sale may have occurred as a joke for a day designated

for male self-pity, but it marked the beginning of Alibaba’s biggest sale day of the year.

In 2009, Singles’ day made around $.09 billion, falling far short of Cyber Monday in the U.S.,

which raked in approximately $0.89 billion. In 2012, sales jumped more than 300% to $3.06

billion from just one sale day. On November 11, 2013, Singles’ Day had become the biggest

eCommerce shopping day worldwide with Alibaba.com, Tmall.com, and TaoBao.com (all

owned by Alibaba Group Holding Ltd.) reporting that they made $5.75 billion in sales compared

to $2.29 billion on Cyber Monday 2013. Singles’ Day 2013 brought in more than double the

sales usually seen on Cyber Monday, which is what we think of as the biggest day for online

sales.

After all, who doesn’t want to join in after seeing Alibaba’s Singles’ Day revenue jump from

$800 million to $5.75 billion in just four years?

In the coming years, Singles’ Day may become the single largest shopping day globally--

especially with Tmall announcing that they will be offering free shipping worldwide this year on

Singles' Day. If you’re an early adopter waiting for the next big thing in eCommerce, or just tired

of thumbing through Tinder, OK cupid, and match.com, check out DealsPlus for Singles’ Day

deals and start celebrating with the “singles” you’ll save! Who needs love when you can BUY THINGS?

For more information on the event visit