Can Black Friday die.The have been many evidences is showing up indications that the day after Thanksgiving is not the best day for finding deals. Many retail experts are even forecasting that Black Friday will disappear as an American consumer tradition.
As been quoted by Bill Tancer, head of global research for Experian Marketing Services “We are seeing the eventual extinction of Black Friday.”
Such a comment might surprise many shoppers who couldn’t escape the phrase “Black Friday” if they tried. “Black Friday” sales have been appearing before and after the actual eventof Black Friday , which traditionally takes place the day after Thanksgiving. While it’s common for retailers to conduct “Only X Days Until …” countdowns to major holidays for gift-exchanging like Christmas, last year Staple offered the discountwhich is supposed to be a day for shopping in anticipation of another day.
Nonetheless, to some extent, Tancer is right about Black Friday. While the phrase “Black Friday” is more ubiquitous and overused than ever, the act of physically going shopping on the actual Black Friday is on the decline. Black Friday shopping won’t be extinct anytime soon, but it has undeniably been losing its importance in the marketplace.
According to certain reviews,the percentage of consumers , actually go out and hit the malls on the Friday after Thanksgiving has been decreasing for years. A study from Accenture estimated that 44% of consumers generally shop on Black Friday 2011, down from 52% in 2009 and this figure is decreasing down 2013. Those numbers are probably overstated compared to the percentage of folks who actually brave the crowds on Black Friday shopping outings.
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